Task: 

Add flavor to real-life situations in a video with the animated Kubeti superheroes.

In true superhero fashion we set ourselves a number of exciting missions. Mission 1:

Build the originally 2D characters into 3D ones by not changing their features too much. Mission 2: Create a very detailed storyboard demonstrating how the animated sequences are integrated in the real video. Mission 3: Direct and inspire the actors to interact as if the animated characters were present on the set throughout the shooting day. Mission 4: Make the food shots appealing to the viewers. Below you can see how we accomplished all missions.

Client: Ficosota
Business: FMCG
Production Year: 2018

Creative Agency: New Moment New Ideas Company
Production Studio: ROBO LAB
Director: Ivan Popov - Zaeka
DOP: Radoslav Gotchev
CGI & Motion Graphics: ROBO LAB
Drone Pilot: The Gang 3000
Sound FX: Dimitar Popov