Task:
Create animated videos for Furniture Videnov’s winter and spring sales promotions.
Solution:
In order to the tell the stories of Furniture Videnov’s attractive promotions in an exciting and easy-to-follow way, we created a charming, likeable protagonist – a young woman with solid interior design knowledge and a penchant for redecorating. Once our character was brought to life through exquisite sketching, rigging and 3D animation, she set on a mission to refresh her living room and bedroom. Since the geometric shapes on her face made any expressions of emotion pretty striking and memorable, the viewer could easily tell she got inspired by the promo offers of Furniture Videnov.
In order to the tell the stories of Furniture Videnov’s attractive promotions in an exciting and easy-to-follow way, we created a charming, likeable protagonist – a young woman with solid interior design knowledge and a penchant for redecorating. Once our character was brought to life through exquisite sketching, rigging and 3D animation, she set on a mission to refresh her living room and bedroom. Since the geometric shapes on her face made any expressions of emotion pretty striking and memorable, the viewer could easily tell she got inspired by the promo offers of Furniture Videnov.
The environment around the protagonist was built using modular shapes and objects, which enabled us to change colours and decorative elements in a matter of seconds, and showcase a wide range of the furniture and home décor solutions available at Furniture Videnov’s stores.
Client: Furniture Videnov
Business: Home Décor & Furniture
Production Year: 2021-2022
Creative Agency: All Channels Communication Group
Production & Animation: ROBO LAB
Motion Design: ROBO LAB
Sound Design: Kamen Atanasov
Business: Home Décor & Furniture
Production Year: 2021-2022
Creative Agency: All Channels Communication Group
Production & Animation: ROBO LAB
Motion Design: ROBO LAB
Sound Design: Kamen Atanasov
Character Design
Storyboard 01
Storyboard 02
3D Design
Animation
