This Munchkin Eats project had the objective of creating a brand for a new homemade, grain free baby food line. Munchkin Eats needed a brand that communicates their main attributes being dependable, healthy, natural, simple, and youthful.
Now that I finalized the color and logo, it was time to move onto apply the brand. I created a yellow texture that contrasted the vectorized logo and part of the illustrations. I thought this contrast related to the average day or a parent, there's messes involved and it's not always clean. I created designs for stationary, packaging, tote bags, transportation, stickers, mobile app and website, then even how the brand transfers onto social media like Instagram.