/ Visual identity 2018
Tracing the way
Arianne is the solution for tracking and tracing textiles throughout industrial laundry processes.
Arianne is currently being used by different sized businesses and can handle large volumes of laundry items. Through a user-friendly web interface, Arianne manages the industrialized reconditioning process of linen and uniforms.
Traceability of items is achieved through the use of RFID tags inserted into laundry items.
The first element of the concept is a line, a segment, represented as a ribbon, our Arianna’s thread, or the logical reasoning that leads Theseus easily through the complicated labyrinth.
The second element is a triangle, the A of Arianne.
The combination of these two geometric figures (line + triangle) is the abstract representation of the Arianne’s thread: a parallelogram.
The thread, coming alive and folding up, shapes the final logo:
the A of Arianne.