Kingamecard is a loyalty project for customer base carried out in Italy by Burger King.
This is the creative concept all the work has been based on. Some of these graphic designs became part of the final project, others remained as creative reference for the creation of the communication materials.
The aim of building the storytelling on a 80s videogame mood is to involve all targets,
different generations and achieve families at all levels.
Project & Art direction:
The project has been realized by NEXUSCOM srl for ARRANGER CONSULTING SRL (BK official license)
It was active from July 2015 and July 2017 in BURGER KING stores in Tuscany.