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Kingamecard is a loyalty project for customer base carried out in Italy by Burger King.
This is the creative concept all the work has been based on. Some of these graphic designs became part of the final project, others remained as creative reference for the creation of the communication materials.

The aim of building the storytelling on a 80s videogame mood is to involve all targets, 
different generations and achieve families at all levels.​​​​​​​





























Credits

Project & Art direction: 
Lander Project

3D Illustration:
Umberto Daina

Graphics Design:
Luca Battiato

Web Design:
Chiara Tomassetti

The project has been realized by NEXUSCOM srl for ARRANGER CONSULTING SRL (BK official license)
It was active from July 2015 and July 2017 in BURGER KING stores in Tuscany.



Kingame Card
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17326
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Published:

Kingame Card

Kingamecard is a loyalty project for customer base carried out in Italy by Burger King. This is the creative concept all the work has been based Read more
2146
17326
33
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe XD
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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