ADIDAS - REMOVE THE BOX
Package Design
Concept Development
Ideation
Concept Development
Ideation
Background
As we both know Adidas already covers the major part of the sportswear industry
with a wide target group. But today’s young consumers are more conscious and
aware when it comes to buyng products as they stay connected and up to date with
the latest news and trends through influencers on social media.
Becaus of the increase of influencers and style icons, being a aprt of the active lifestyle
trend couldent be more relevant, this is also the reason why your main target
group use and consume sportswear. To become a part of that trend and by doing so
creating their own personal statement. So to reach them adidas as a brand needs to
comunicate and become that statement.
As we both know Adidas already covers the major part of the sportswear industry
with a wide target group. But today’s young consumers are more conscious and
aware when it comes to buyng products as they stay connected and up to date with
the latest news and trends through influencers on social media.
Becaus of the increase of influencers and style icons, being a aprt of the active lifestyle
trend couldent be more relevant, this is also the reason why your main target
group use and consume sportswear. To become a part of that trend and by doing so
creating their own personal statement. So to reach them adidas as a brand needs to
comunicate and become that statement.
Insight
The World today has become more aware of the wellbeing of the environment. Most
people today avoid buying materials that does harm for the environment, such as
plastic, they also find recycling important for a sustainable future.
Consumers today are more conscious and aware when they buy products. Therefore
the brand today needs to find a way to replace their use of plastic and work with
more sustainable materials. Today everyone’s connected to the internet and through
that trends and news spreads quickly. Shortly said the people today is more active
than ever, and can be divided into two groups that either sports for a hobby or for
competition. What those two have in common is that sport is part of their lifestyle and
is therefore part of their identity.
The World today has become more aware of the wellbeing of the environment. Most
people today avoid buying materials that does harm for the environment, such as
plastic, they also find recycling important for a sustainable future.
Consumers today are more conscious and aware when they buy products. Therefore
the brand today needs to find a way to replace their use of plastic and work with
more sustainable materials. Today everyone’s connected to the internet and through
that trends and news spreads quickly. Shortly said the people today is more active
than ever, and can be divided into two groups that either sports for a hobby or for
competition. What those two have in common is that sport is part of their lifestyle and
is therefore part of their identity.
Result
The result is a package that manages to carry the brand and the consumers personal style, and by doing so creating a statement.
The result is a package that manages to carry the brand and the consumers personal style, and by doing so creating a statement.
