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    Branding case from my study's at TEKO Design and Business school.
    Published:
SAS rebranding
 
I have chosen to preserve the foundation of SAS's branding of themselves by maintaining the blue and white colors, as I only want the shape of the logo to be the positioning/explanatory factor. In order to shape the logo form, I have immersed myself in the 'dream' of respectively 'freedom' and 'vacations',and hence the bright thought bubbles.

I have made a sharp edge on the last bubble to make sure that SAS can fill in the rest of the dream, SAS can then make the dream of freedom and vacations real.
- As a final finish, the form of the bubbles also show a silhouette, of the left side of a passenger plane (seen from the front).