The vending machine market is a mess - there’s 18 thousand of them in Croatia, but it’s not the big brands who own them. The ownership is scattered among thousands of small businesses, primarily repairmen, each having a few (obsolete) machines, relatively poor produce, and low-quality cheap beverages. Franck recognized that it was time for the market leader to take part in this (potentially) profitable venture. How to get noticed in such a chaotic market? With quality, but also with great branding, a cool app, and great service.

In the beginning Franck vending machines will offer just coffee and tea, but the offer will soon expand to sandwiches, snacks, and other drinks... What's common to all the products is the way it is consumed (on the go) and their quality (they outclass the competition). Therefore, the task wasn’t easy; when we started to think about the name, we were mostly guided by those two things, but also by the fact that the brand name should sound digital and modern. These aren’t some outdated brown vending machines in waiting rooms and train stations, it’s a new digital brand. So we named it - snogoo!

The younger target is already accustomed to world-class apps and they will be comparing snogoo to Snapchat, Instagram and Spotify. They don’t care (for better or for worse) that this one was made in Croatia. That’s why, we gave extra attention to the user experience - from the seamless connection via bluetooth, to the smooth process of beverage choice and payment. We spiced up the app with gamification features which allow collecting points for free drinks or other awards (opening up the possibility for co-brand activities), sending points and drinks to friends, finding the closest vending machine, and so on. It also leaves room for additional features when the number of users and machines increases.