OMAMA

AS LONG AS IT'S HERZLICH

The new brand offers traditional pastries and strudels with simple recipes by pastry chef Žakline Troskot, a great admirer of grandma's old recipes which she transfers to a modern surrounding and today's cooking trends. The premium approach separates the brand from the industrial and cheap competition found in supermarkets: all of the products are handmade with high quality ingredients, like butter.
WE WRAPPED IT REALLY NICE, NATURLICH

We know how important the visual impression is when it comes to the food experience. The imperative was to make the packaging appetitlich so we decided to go with big product photos that will stimulate our costumers' salivary glands on first sight, and with the graphic elements that will make the impression of a retro charm in a modern age. The result? Equally tasty on the outside as it is on the inside.
I took my first culinary steps in my omama's (grandma's) kitchen and her stories make some of my favorite childhood memories. That's also where I found out what it means to follow the recipe, but cook with my heart. Those memories inspired me to start a new adventure that conveys all the values she taught me. – Žakline Troskot, pastry chef
OMAMA
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Project Made For

OMAMA

Visual identity and packaging for a premium traditional pastry brand with a modern twist. // Omama = German for Grandma

Published: