Featuring Mark Zuckerberg and president Emmanuel Macron, Vivatech is the world’s rendezvous for startups & leaders in Paris. LVMH group is very involved with 22 of its houses present at the event. I art-directed, designed, illustrated, animated and developed a website showcasing the key figures of the event.

Agency: welovewords

A new version of the "Jack in the box", with the famous Louis Vuitton luggage and Spoon, the artificial creature from a start-up selected for 2018 LVMH Innovation Award. 
A way to attract the attention of the viewer while introducing the two key elements of the site: luxury and innovation.

The scenography of the event was based on the idea of a hive, so I kept the structure of the hexagon for the layout. As I drawn vector illustrations, the idea of the shadow came, as a way to add meaning and keep unity in the drawings.

The content was animated on scroll.

The hexagon is also a base element of isometric illustration, I took advantage of this.

The use LVMH bespoke font and graphic charter helped a lot in created a highly readable and enjoyable typography

Another way to combine luxury and innovation : mixing the layout of the Moët & Chandon champagne bottle, with the spaceship, symbol of the start-ups.

Discover the website at www.lvmh-vivatech2018.com or www.clementducerf.com/lvmh