In Australia and New Zealand,Hallmark has traditionally run the same Mother’s Day TVC. Lately, this hasn’t been working forthem. This year we were asked to increase card sales with POS and billboards only. We created a promotion Win ‘ The World’s Biggest HallmarkCard’: and actual billboard site – personalized with a message to your Mum fromyou.
As teasers we turned thebillboard sites into giant envelopes inviting people to enter. People signed up online and when the winning entrants were announced a second skin was then placed onto the billboard overnight turning it into a giant personalized card.
As teasers we turned thebillboard sites into giant envelopes inviting people to enter. People signed up online and when the winning entrants were announced a second skin was then placed onto the billboard overnight turning it into a giant personalized card.
