Bounce - 'Scented Garment Tree'

•

Smell is one of our most powerful senses. It can conjure up memories, change our moods, and even help transport us to another time or place.

To advertise Bounce Spring & Renewal dryer sheets, we used the power of smell to bring the feeling of springtime early. Taking clean, scented laundry - including socks, singlets, handkerchiefs and scarves - we crafted them into colourful flowers and used them to create a sensory experience in the heart of an otherwise lifeless city park.

Passersby could pick, smell and unravel the flowers to discover that the source of their spring fresh scent was something that they can bring to their own laundry. So they too could enjoy the smell of springtime all year round.

Creating a flower from a Bounce scented and branded sock

Spring coming early to a bare winter tree

Passersby could pick, smell and unravel the flowers to discover that the source of their spring fresh scent was something that they can bring to their own laundry