While Bauer Bodoni has a very powerful and confident feel to it, Roboto is more modern

and sleek. Two of them compliment eachother to get that perfect

modern/traditional feel for the brand.

I wanted the label to be minimalistic, to highlight what brand it was and make sure it was

clean. I incorporated the stitching which shows brands attention to detail and the sense

that it is a fashion brand. Kept the colours to minimum.

I decided to use the same 3d writing on the label as there was on the swing tag which

bring continuity. It is still clean and minimalistic. It was printed and stitched on vellum

which is see through and shows material.

Business suite was created to have the same feel as the rest of the brand. It is simple

and modern, incorporates the decorative stitch element, making it different and more

interesting.