After the success of last commercial of the eyeshadow kit (小魔盒), Marie Dalgar came back to partner with DDSH on two spots for the launch of their second brand “YES! IC”.
The brand is targeting towards a younger crowd, which is aiming to create a comfortable, equal dialogue with its consumers. Different from the vibrant, colorful aesthetic from Marie Dalgar, Yes! IC uses harmonious color palette for a more approachable tone and manner.
The brand will be introduced on their 10 year anniversary event that was held on Aug 18 2018