branding the unrivalled Uno Gelato // food packaging design // branding
Studio of Record: Concerto Marketing
Award winning gelato deserves an award-winning brand. Led by brand strategist Peter Irving of Concerto Marketing, our joined force formed Uno Gelato’s identity in support of the distinguished Gelato Maestro James Coleridge’s, newest unveiling. The red dot captured in every application of the brand represents the tone of his award-winning cherry sauce. Multiple taste tests with a Pantone book in hand helped me source the exact matching colour. In addition to the logo, I also created and developed the website, promotional and business cards, cone sleeves, gelato cups, pint containers, napkins, gelato carts, various promotional banners and key social media pieces.