e-juice branding // label + box design // custom illustration
Rokotype was hired to design a series of e-juice bottle labels and packaging for Adrenochrome Labs, a 100% Canadian owned e-juice lab based in Victoria, BC. The fruity series was done in collaboration with Su Illustrations. Rokotype designed the 3.5" x 1.5" labels and the box packaging. The boxes were designed so that the full "Smuthen" would appear when 3 boxes are displayed together, side by side. This way "Smuthen" doesn't need to fit within just the front panel of the box.
These day-of-the-dead themed pin-up girls were done in collaboration with AJ Fadera. The "bikini series" was done shortly after the launch of the first 5 which proved to be a huge success.