Produced by Birthmark for
Outsurance & Boxoffice.
2016
We were tasked with creating a campaign that promoted both Outsurance & Box office. The challenge was finding a tone, look and concept that could fit both companies, while delivering the message in a fun and engaging way and getting people to get involved. Since Outsurance dealt with car insurance, and box office with movies...What would happen if famous movie cars got into a bit of trouble and needed some insurance?
Promo director: Sarah Canning
Creative Director: Michael Louw/ Jossi Afargan
Modeling and texturing: Arien de Beer; Julian Nilsson; Michael Louw; Jossi Afargan
Animation/ Shading/ lighting/ rendering/ compositing/ design : Jossi Afargan
Creative Director: Michael Louw/ Jossi Afargan
Modeling and texturing: Arien de Beer; Julian Nilsson; Michael Louw; Jossi Afargan
Animation/ Shading/ lighting/ rendering/ compositing/ design : Jossi Afargan
The campaign was very successful for both clients, and was subsequently turned into a through the line campaign, it also won a Gold Promax for Best sponsor/ brand integrated spot at PROMAXBDA Africa 2017
