Abomama is a flagship drama series that launched on Mzansi Magic. The premise of the show is a situation that tests the morals of a group of 4 religious women who want to do good with tainted money.
We took religious sayings and twisted the context to echo the dualities of consciousness they would face. This disruptive campaign started on social media but was used later
on-air due to it's popularity.
Birthmark for Mzansi Magic on DStv
BEST DRAMA PROMO – Bronze Winner
BEST USE OF DESIGN IN VIDEO – Gold Isis Winner
BEST ENTERTAINMENT CAMPAIGN – Gold Winner
BEST USE OF DESIGN IN VIDEO – Gold Isis Winner
BEST ENTERTAINMENT CAMPAIGN – Gold Winner
Producer – Felicia Sithebe
Production – Lerato Mkhabela
Creative Director/GFX – Jossi Afargan
P.D. – Mahlatse Mokauto
Editor - Loyiso Mkungela
Audio Mix – Audio Militia
Production – Lerato Mkhabela
Creative Director/GFX – Jossi Afargan
P.D. – Mahlatse Mokauto
Editor - Loyiso Mkungela
Audio Mix – Audio Militia
