Q2 Thao Dien
Leading Singaporean-based developer, Frasers Property, contacted Purple Asia in 2017 to brand their latest residential development, located on Ho Chi Minh City’s Thao Dien Peninsula. The result was Q2 Thao Dien, a name that stakes claim of the district’s formal moniker ‘Quan 2’ (or, translated, District 2). The tagline ‘Live the Hai Life’, which doubles as the project’s brand promise, plays on the ‘high life’: clever design, enhanced lifestyle and vibrancy, as well as the ‘hai life’, meaning ‘two’ in Vietnamese – the District 2 life – one associated with style, exclusivity, indulgence and nature.
Agency: PurpleAsia
Client: Frasers Property
