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    Asked to breathe new life into a dated range of watches, DAMIER draws inspiration from the contrasting black and white squares of a checkerboard … Read More
    Asked to breathe new life into a dated range of watches, DAMIER draws inspiration from the contrasting black and white squares of a checkerboard to create a timeless look Read Less
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LUXURY WATCH RANGE | Asked to breathe new life into a dated range of watches, DAMIER draws inspiration from the timeless black and white squares of a checker board 
DAMIER uses a contrasting face design togive a distinct identity and make telling the time as effortless as possible.Leather and Metal strap variants broaden the range
The Metal and Leather strap variantsproduce very different aesthetics from the same case. The metal strap providinga business look with the leather a more casual feel
Thecomplete range includes blue, white and black face designs, blue, brown andblack strap options and Chronograph (left), Alarm (centre) and Pure (right)face variants
The final stage was to develop the threedesigns needed to complete the range. Development of various concepts usingIllustrator was an important stage in this process
It was important to develop the finedetails of the strap and casing early. Hints of the aesthetic from the originalrange also had to be implemented into the new design
The brief for this project was to injectlife back into an ageing mid-level range of a prestigious Swiss watchmanufacturer. Contrast was the key word used for inspiration