DAMIER uses a contrasting face design togive a distinct identity and make telling the time as effortless as possible.Leather and Metal strap variants broaden the range

The Metal and Leather strap variantsproduce very different aesthetics from the same case. The metal strap providinga business look with the leather a more casual feel

Thecomplete range includes blue, white and black face designs, blue, brown andblack strap options and Chronograph (left), Alarm (centre) and Pure (right)face variants

The final stage was to develop the threedesigns needed to complete the range. Development of various concepts usingIllustrator was an important stage in this process

It was important to develop the finedetails of the strap and casing early. Hints of the aesthetic from the originalrange also had to be implemented into the new design

The brief for this project was to injectlife back into an ageing mid-level range of a prestigious Swiss watchmanufacturer. Contrast was the key word used for inspiration