Lincoln Community Foundation "Extended Look"

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The Lincoln Community Foundation is in the business of bettering the Lincoln community and enriching the lives of its people. We were tasked with updating their website, but we decided to take this opportunity to explore new ways to tell the story of our city. "Extended Look" started with an exploration of images of the Lincoln horizon and simplifying it to have the most iconic, recognizable and emotional elements. We photographed Lincoln's architecture and composited the most engaging snapshots of different regions around the city. We then took these landscapes and created a family of header images for their website as well as concepted a new annual report based on "Extended Look."

Design Team
Agency: Bailey Lauerman
Art Director: John Hayden
Designer: Rae Kreutzer

Photographer: Brian Robinson
Production and Retouching: Gayle Adam