BECOME A HERO WITH LEGO
In 2017, we worked on the
largest LEGO local project focused
on involving and retaining users. Trying to make local communication holistic & consistent we developed the campaign Big Idea: «Become a Hero of the LEGO CITY». We implemented a cross-media campaign — ensured great product communication coverage via TV placements & other relevant media tools, attracted kids’ attention in digital with a unique gaming experience & partnership with National Geographic.
Agency: SLAVA
Creative director: Victor Sokolov
Copywriter: Alexey Konoplev
Art-director: Alexey Schepotkin
Creative director: Victor Sokolov
Copywriter: Alexey Konoplev
Art-director: Alexey Schepotkin
Production: SLAVA Studio
