Teachers consider lack of motivation as a main problem children have while studying English.
In this new advertising campaign for English First we decided to show a real benefit from
knowing language – you can get twice as many gifts on Christmas.  

Client: English First

Agency: SLAVA / Creative Directors: Victor Sokolov, Denis Lapshinov Associate Creative Director: Eugene Pakhmutov Art Director: Sergey Bisenbaev /Copywriter: Alexey Konoplev Account Managers: Ksenia Luzhnova, Ksenia Rubtsova 

Director: Margus Paju DOP: Heiko Sikka /Production: Nafta Films
EF – The Letter