HULK x KD Is Not Nice Campaign Concept
These were all concept pieces I worked on just for fun.I thought it would be cool to use a new cubistic style of illustration with some of NBA's most characteristic players.
Kevin Durant aka DURANTULA.
One of the youngest stars of the NBA, his on the court charatceristics of a dangerous reptile embodies within his game. Once aggravated and angered, he will strike and at all cost do whatever to win. I created this illustration before I saw NIkes Campaign to "KDIsNotNice" and thought I could possibly implement that into a concept campaign piece. So here is my take on "KDisNotNice" campaign.
One of the youngest stars of the NBA, his on the court charatceristics of a dangerous reptile embodies within his game. Once aggravated and angered, he will strike and at all cost do whatever to win. I created this illustration before I saw NIkes Campaign to "KDIsNotNice" and thought I could possibly implement that into a concept campaign piece. So here is my take on "KDisNotNice" campaign.
Hope you guys enjoy and please let me know what you guys think! Thanks!
Kevin Durant Illustration in Black and White.
Kevin Durant Illustration with color.
Inspiration: Reptiles and The Hulk
Inspiration: Reptiles and The Hulk
The shoe was utilized to help reinforce the campaign with customized color palette.
Vertical Posters
Poster 1.
Poster 2 "Shoe concept"
Horizontal Posters
Billboards
Although I dream to someday work with Nike, this project had no association with Nike Inc. The nIke logo was just used for conceptual visual reference in accordance with some of their brand athletes.
