Kenan Abdulghani's profileMahmoud Tagleby's profile

Yahia Film | Bupa

Yahia Film | Bupa
To communicate their new service of doctor on call: Tebtom (i.e., Arabic for may you stay healthy), Bupa approached us to create a film to communicate the service offering. We interviewed the doctors of Tebtom and found that one doctor (Dr. Ayat) saved the live of one pregnant patient through guiding her husband every step of the way when she suddenly and unexpectedly went into labour. We contacted the husband and wife and listened to their part of the story—they named the child Yahia (Arabic for he who lives). The film is this true story with no make up as Bupa was keen on showcasing the reality without exaggerating what happened.


Concept & Idea:
Art Director: Kenan Abdulghani
Copywriter: Mahmoud Tagleby
​​​​​​​
Yahia Film | Bupa
Published:

Yahia Film | Bupa

To communicate their new service of doctor on call: Tebtom (i.e., Arabic for may you stay healthy), Bupa approached us to create a film to commun Read More

Published: