Wafuken is a new F&B establishment that specialises in healthy and delicious meals for the hectic working individual. Located at the Food Garden at Asia Square Tower 2, they whip up bowl after bowl of nutritious food for the bustling crowd during mealtimes. Meat such as Wagyu Beef and Norwegian Salmon are prepared using Sous-Vide - a method of cooking food sealed in heat safe vacuumed packs in a temperature-controlled water bath. While Sous-vide cooked food is usually only found in gourmet restaurants, you can enjoy it at Wafuken without breaking your wallet.
Starting from a blank slate, the dynamic team at Wafuken approached us to develop their brand, starting with their name. After many sessions of brainstorming sessions, we arrived at the current name and concept. While serving Japanese fusion cuisine, the modern brand seeks to be sensitive to its roots in Japanese sensibility. The logo was designed with easy visibility on the varied collaterals and materials due to its high contrast with the dark grey and white shapes.
From there onwards, we expanded the brand platform to include many other collaterals and communication materials such as menu, website and social media promotions. We also consulted with the Interior Design firm to ensure brand coherency.