With over 9 outlets through out Singapore, Du Yi Bookshop has grown through the years from a single store into a chain of of bookshops that caters to the heartlands of Singapore. With the possibility of regional expansion on the horzion, Du Yi Bookshop tasked us to help redesign their Chinese only Logo into one that is modernised and ready for the regional crowd.

The Du Yi logo now takes on a more minimalist approach with global appeal in mind. Reinterpreting the original logo with a new shade of blue, the ‘D & Y’ mark now confidently represents itself as the new bearing logo of Du Yi Bookshop, ushering a new era of retail enterprise in the region.

Our focus was to ensure brand consistency through the interface on top of ensuring the app (to be developed by a separate app development firm) would be easy to use for members of Du Yi Bookshop's staff.