Oversaw the technical production of a series of interactive experiences for several Estee Lauder's Lab Series retail stores in Singapore. These included a custom iPad app, touch table, and video screens promoting and educating customers about Lab Series products.
Floorplan showing a typical store layout with activity zones labeled
The mobile app utilized swipe gestures to navigate a carousel of product images and view product information for various pre-defined regimen. In addition to the bundling of multipe products into each regimen, additional cross-sell promotion was made with a related products feature. All content was remotely managed via custom CMS system and the iPads themselves were remotely managed via an MDM system.
Custom mobile app screen
Video showing the interactions within the iPad app
We also created a touch table interactive display for the stores. This interactive allows customers to find out detailed information about various Lab Series products. The following series of screens demonstrates the interactions on that table.
Promotional videos were also produced for digital signage locations within the store:
