Client: Royal Opera & London Ballet Company - Salome
Tools: Adobe Photoshop and Illustrator
Graphic Designer: Ciaran McGettigan
This was an advertising campaign created on behalf of The Royal Opera and Royal Ballet company, London. The overall objective of the project was to encourage a younger generation to take an interest in the performing / theatrical arts, through the Richard Strauss adaptation of Oscar Wilde's original play Salome. The aim was to create a brand identity that would appeal to this newer, younger audience, a brand that would remove any stigmas that surrounded the theatrical arts, to show it was a profession an interest that was open to everyone and anyone.