The "X-Factor" and "Britain's Got Talent" reality television talent shows have exploded onto our screens over the last ten or so years. One show The X Factor is a British music competition to find new musical talent. The contestants are aspiring singers drawn from public auditions. The other show Britain's Got Talent offers Entertainers the platform to compete for a cash prize and a chance to appear at the Royal Variety Performance.
I was approached by a local start-up company 'The Enterprise Factor CIC', they wanted me to help them imagine (through design) what a talent show that combined both elements of the above shows and was exclusive to Northern Ireland would look like through a promotional aspect. This is an advertising campaign which was to inspire and give young people a chance to showcase their talents for a cash prize and a training day at a recording study with a local celebrity. "The Enterprise" Company wanted to engage with and try to persuade young people to have the courage and determination to step forward and realise their dreams.
This Promotional campaign was to be aimed exclusively at young people, male and female, between the ages of 11-16 years of age. This generation of teenagers are tech savvy and they're quick to test the latest Smartphone apps that leverage their time. They like to be among the first to have the latest and greatest electronics, apps and especially phones. They use their Smartphone's to interact with and communicate with family, friends and work colleges. They also store large amounts of data on their phones from pictures to videos and their favourite music