Iyengar Yoga for everybody
Sarra Whicheloe is a certified Iyengar Yoga teacher based in Surrey, England. Her mission is to help people of all ages connect with their body, mind, and soul. She offers online videos to support home yoga practice on her YouTube channel.
Sarra initially approached me intending to create a professional logo for her business, but through our conversation, she realized that her brand needed more. During our discovery session, I attentively listened to her vision, mission, and other crucial elements of her business. With all the necessary information gathered, I then proceeded with the logo design process, creating a logo that embodied the essence of her brand.
Services: Logo & brand identity / YouTube channel art.
Photography: © Emily Walker.
Photography: © Emily Walker.
The logo concept
Sarra Yoga's logo represents the radiant light within us. It is an exploration of the lotus flower through a minimalistic mandala with rays of light emanating from its center. The light, lotus flower, and leaves symbolize yoga, nature, spirituality, and the cosmos.
