Xcape is a fictional extreme sports TV channel that represents a way out of routine for those people who love that kind of sports but, due to their everyday responsibilities, don't have the time to practice them. It is their daily dosis of adrenaline.

The concept on which this project is based is, precisely, that need of escaping that we all have experienced at some point. We wanted to transmit energy and amusement through bright colors and disruptive shapes. The content of the channel is divided in three categories sorted by colors but keeping the style of the main logo.