marga salom's profile

Epitypephio - Experimental Packaging

Epitypephio
– Tribute to a typographer, tutored by Lo Siento (Master's project)
This experimental packaging consisted of designing and building a tribute to a dead typographer, through the materialisation of an ergonomic case for a typographic character of one of his fonts. 

In this case, the font chosen was Helvetica due to its contribution to graphic design in the 1960's. Following the Swiss Style, movement of which Helvetica was the greatest exponent, the concept on which this project is based is that "design should be as invisible as possible". That's why we decided to keep the shape of the case as faithful to the original character as we could. 

The materials used were inspired by the designs of Dieter Rams for Braun as well as the product design was based on their practical and simple shapes, which made them more functional and comfortable to use.

thank you!
Epitypephio - Experimental Packaging
Published: