PROJECT
Game designed to promote Ubisoft's Assassin's Creed : Syndicate game, prior to its release. It introduced the fans to the Victorian London's underworld of Ubisoft new game franchise. The game won the Grand prize of the Best App at the 2016 CRÉA and a gold prize at the 2016 Marketing Awards. Project commissioned by Bleu Blanc Rouge agency.
TASKS
Develop a brand new product with the product design team. User experience design and user interface design. Prototyping and usability testing.
"This free Canadian-exclusive gaming app lets you explore the exciting setting of Assassin’s Creed Syndicate : the gritty, violent world of Victorian London’s criminal underbelly. Leading up to the release of Assassin’s Creed Syndicate on October 23, the free app challenges you and your friends to form a powerful gang and take over London’s 35 districts by finding hidden postal codes and conquering rival gangs. Strategize with your gang to gain control of new districts, reveal Hidden Truths and gain Special Abilities that allow you to attack, spy on, sabotage and make alliances with rival gangs."
Illustration Credit: Yeaaah Studio
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TEAM
Art Direction : Bleu Blanc Rouge
UX/UI Designer : Marjolaine Allie
Lead Game Designer :
Project Manager :
Development team : Illogika
Client : Playmind
UX/UI Designer : Marjolaine Allie
Lead Game Designer :
Project Manager :
Development team : Illogika
Client : Playmind
