PROJECT
Create fashion design and accessories with Digiloom App. Simply drag & drop letters, emojis and icons to create new patterns and statements, or choose pre-made designs. Next, weave your designs into reality with the help of Digiloom™ (Bluetooth-connected device).
TASKS
Develop a brand new product with the product design team. User experience design and user interface design. Prototyping and usability testing.
CHALLENGE
Create identity, iconography, user experience and interfaces for mazu iOS app
The challenge was not only to create a iOS/Android product from zero but also to discover how I could provide a brilliant user experience with a lot of features and a specific audience (boat navigators).
I had to consider in the UX design process, that the app could be used prior to the trip (planification) or in real-time navigation (different weather conditions). UI design was also a complex task since there was a lot of features to push on the first app version. I proposed a system composed mainly of the current map. A complete set of icons were created to sustain the complex navigation system.
Credits: WowWee
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TEAM
UX/UI Designer : Marjolaine Allie
Art Director : Tara Bouharevich
Product Manager : Dominique Fleurant
Product Designer : Ellyn Le Masson
Client : WowWee
Art Director : Tara Bouharevich
Product Manager : Dominique Fleurant
Product Designer : Ellyn Le Masson
Client : WowWee
