Rio 2016 Games Rowing and Canoe Sprint
Lagoa Rodrigo de Freitas was the setting for the rowing and canoe sprint competitions. Following Look's language and colour concept for aquatic sports: the combination of blue and green in the field of play for both disciplines.
By having Lagoa Stadium as the finish line for both sports, this competition zone had as most striking parts, the Toblerone, that worked as lane surrounds. They were bigger and floating A-frames with the graphics and the branding graphics of Look of the Games. Those structures also worked as distance marks at timing points.
Another highlight was the conception of a graphic-printed carpet for pontoons, ceremonies platforms, mixed zone decks and athlete's ramps. Illustrated with Rio 2016 visual identity, they helped bring colour to the last meters to the finish line.
The boat stickers and other sports equipment carried green colour. The organic shapes of the Look also influenced the designs as part of the Look Rio 2016 program.
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Rowing
Canoe Sprint
