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Saudi Arabia GP Brand Identity Proposal

We pitched a proposal for the inaugural Saudi Arabia GP. The RFP was a three-part bidding process, and below I will showcase the first two stages that we offered brand development, visual identity, event look and collaterals.

The Saudi Arabia GP is a night race, and the brief was to express the thrill and exhilaration of such an event.

Futurism was the inspiration for the development of the brand. The host, Jeddah, is a modern city with an exciting look at night, and our approach was to explore light traces chasing each other like in a race.

The concept

The idea was to combine the three core elements: race track, Arabic calligraphy and futurism to create a unique typeface and wordmark.
The wordmark
The typeface

Icon development

As part of the second round of the pitch, we developed a version of the word mark to work as an icon.

Colour palette

The colour schemes display vibrant, digital-first colours. The green relates to the Saudi Arabia flag. The blues and purples relate to the lights and speed of the night landscape race and cyber-punk aesthetics.

Visual identity

Arabic calligraphy inspired the primary graphic and represented the cars and light traces chasing each other.

Monochromatic graphic

Tonal graphic

Saudi Arabia GP Brand Identity Proposal


Saudi Arabia GP Brand Identity Proposal