2014 FIFA World Cup brand activation campaign for Coca-Cola
Using the tagline “gather everyone” this campaign explores images of people being united through Coca-Cola.
This action took place in 10 different cities: Rio de Janeiro, São Paulo, Belo Horizonte, Porto Alegre, Curitiba, Manaus, Salvador, Cuiabá, Recife and Natal. It involved airports and main subways stations – such as Maracanã and Cardeal Arcoverde (Copacabana) in Rio and Itaquera/Corinthians in São Paulo – in all FIFA World Cup host cities.
Among the activations were complete dressing of baggage claims rooms and lobbies at airports, metro stations corridors using panels with pop-up, campaign slogan letterbox and other interventions.
