Creight: A zero-waste loose food store franchise created to challenge the use of single use plastics. Creation of this new brand shows a follow through of brand identity with the packaging for the stores, a window display and an implementation of the branded name through the store with the recipe cards and packaging boxes.

As Packaging is one of the main utilisations of single use plastic, the store challenges this by offering a new sustainable packaging solution. The wooden crates are easily assembled and come in many shapes and sizes. The unique tactile design on the outside has an organic feeling which reflects the ideas and intentions of the company. These personal patterns are a running motif throughout the store being introduced in the window display as well as the recipe cards and the promotional videos.