Accepting Addiction
A Campaign to release the stigma around addiction
A campaign created to raise the awareness and drop the stigma around addiction. Accepting Addiction is a documentary in which I have created a series of short television adverts.
Focussing my adverts on three different types of addiction, I have chosen two of the normal, drugs and alcohol and one of the unusual which is eating toilet paper. Including this will engage the audience as it is out of the ordinary
and unexpected.
The glamorous and sleek aesthetic of the adverts are overshadowed by the voiceover of the issues that these addictions can create.
