As part of my application process  for Hack the North Design, I was tasked with the challenge to recreate and rebrand the brochure for wework.com.

wework is a co-working space that originally emphasizes a clean, light, minimalist brand identity. 

I started off by browsing through their site.

However, the more I researched into their brand, the more I noticed that minimalism didn't actually reflect their spaces at all. 

Most of the interiors' of wework's co-working locations were heavily decorated with bright colors, vibrant furniture pieces and a high contrast style that gave a sense of comfort as well as a feeling of playfulness. 

They also had signature pieces of decor prevalent throughout all their places which included plants with huge drooping leafs, ball like chandeliers and wooden pegged chairs, ladders and tables.

Ultimately taking this in, I decided and chose a mustard yellow with pink accents to recreate the fun vibrant spaces offered by wework.

The main motifs for the brochure included all the common furnishes and decor wework repeatedly chose to include in their spaces. 

These ranged from large leafs, lamps, computers, laptops to even succulents.

the graphical decor on the brochure were kept monochromatic in order to avoid clashing with the already contrasting yellow and pink. 

the actual images showcasing Wework's spaces were kept in color. 

This was so the reader could view the space without any distractions or obstructions. 

Looking back, I would have shifted the focus more on the people in the space rather than the space itself. 

I would've used a lighter font as the brochure itself is already busy. Overall, I enjoyed this design challenge and learned a lot about printing layouts in the process.