As the design lead for CUTC, I was responsible for the rebrand for the 2018 conference. We decided on the theme “IGNITE”. Thus, most of the designs centralized on a flame motif that blended into the background. 

Below are just some samples of graphics I created for the conference.

Check out CUTC!​​​​​​​

Since our branding colors were white and various shades of red I was limited to those two colors. This was presented as a big challenge. 

I decided to add more dimension to the graphics by laying darker shades of the red under the primary red in order to create depth. 

Drop shadows also helped a lot with the process. 

Not only that, I used the same primary red as a background color so that the graphics had added dimension.