Package and Booklet Design
for kery biotech
产品包装和手册设计
客户 科瑞生物
Kery Biotech is a high tech company that focus on researching and producing spirulina product in China. I was asked to redesign the product package for their different consumers. During my research, I realized that spirulina, as a nutrient-rich super food, was under valued or little known by most of the company's target consumers. Inspired by a visit to the production factory, I came up with the idea of telling the production story to consumers in illustration.
柯瑞生物是一家专注于研制天然螺旋藻产品的高科技公司。在消费者年龄层趋于年轻化的保健食品市场，为了吸引更年轻、更有购买力的客户群体，同时也希望向人们普及螺旋藻这种远古天然食品的健康价值，这家自90年代起一直沿用同一款产品包装的公司希望我为他们的产品设计一个新的形象。在实地考察螺旋藻的研制时，我发现螺旋藻古法+现代科学的研制方式十分有趣，抱着“螺旋藻片是从哪里来的”的想法，我开始构想将螺旋藻的研制故事以插画的方式展示到瓶贴包装上，让消费者能够直观了解产品，并与产品产生共鸣。
Early illustrations that I drew to pitch the idea to the client：
在设计初期，我手绘一了系列插画草稿：
The idea was soon approved. I took the drafts and made them into a series illustration that would attract young female consumers (e.g. young mother). The final design is adapted as the children's spirulina product package.
当客户通过了这个设计概念后，最后完善的插画成为了该产品儿童款螺旋藻的五款设计：
For their standard product, I translated spirulina's nutritional value into various vegetables:
而用果蔬形象将螺旋藻的高营养价值普及的插画则成为了该产品常规款的设计：
As for their patented product (which are mainly consumed by cancer patient), I took a different design approach with a focus on soft and comfortable package material.
针对公司另一款有助于癌症治疗的专利产品，我选用了柔和的蓝绿色搭配更有手感的包装质地，希望可以借此为患者提供有别于其他具有保健功能药品的良好体验。
Thank you for watching.
谢谢观看。
