I produced this concept based on Leonardo da Vinci's quote: "Simplicity is the ultimate sophistication", using same tone of voice of the targeted consumer, Presenting "PAROS" in it's opening summer campaign in minimal, attractive, neat & trendy campaign direction, It's the 1st WeTransfer ad to be published in Egypt as well, PAROS is developed by "Mountain View" developments in Greek constructive design & style.

InstaStory

Teasers

Teasers & Reveal

WeTransfer Ad.

Thank you 

CREDITS:

Creative Art Direction by: 

Ahmed Biomy

Teamwork/Agency & Rights:

TW - Egypt