With the aim of bringing together disciplines that naturally dialogue, the Museum of Popular Art (Museo de Arte Popular) organized the Biennial "Arte / sano ÷ artistas 5.0", where a master craftsman added his techniques and experience to the clever creativity of contemporary aesthetics.

In the hands of the master craftsman Gonzalo Rodríguez, we worked towards a discursive synergy, between mastery in the artisan technique and modern and global aesthetics, that resulted in Intersección, an avant-garde craft.

Hands that weave an avant-garde speech, with continuous lines where techniques, experiences and different visions are intercepted. Intersección is a piece that tells the story of itself, of its creation and its motives; the perfect combination that, just as in a dance, has rhythm, coherence and balance.

Year / 2017
Creative Director / Joel Escalona
Design Team / Isa Velarde
Photo Assistant /  Mariana Achach