With its approximately 1,700 students from all over the world and its 500 international teachers, the Mozarteum University Salzburg is one of the most important educational institutions worldwide in the fields of music, performing arts and visual arts. Renowned for its education excellence, the Mozarteum offers more than 40 artistic and pedagogic fields of study, ranging from numerous instruments, composition, conducting, singing, music-theatre, acting, stage directing and stage design to music and dance education, art and craft education as well as music educational theory and musicology. The university’s primary task is to transfer knowledge of creation, interpretation and reflection of art – not only to its students by means of individual promotion. The university is, in addition, an integral part of the cultural life of Salzburg – diverse events with and by faculty members also contribute significantly to the public engagement with art and artistic practice.
We were asked to develop a magazine highlighting the artistic excellence of the Mozarteum University Salzburg. The magazine addresses the interested public and friends of the university, it portrays from an unusual perspective students, alumni as well as teachers of the different departments and institutes and it reports on current research activities of the university. »Uni Art« is the motto for various activities of the university, which is why it is also used as the title of the magazine. Rigorous use of colour, design elements and typography make the magazine classic and modern at the same time. The visual language of those portrayed creates homogeneity, whereas the unique style of the cover pictures generates distinctiveness. These cover pictures metaphorically capture the idea of »motion« and in this way highlight the lively variety of the Mozarteum University Salzburg. The design concept is completed by the use of premium paper and bookbinding refinements.
The magazine was awarded the icma Award of Excellence of the International Editorial Design & Research Forum.