WEWOOD + HEY DUDE
Context
WeWOOD is an Italian brand, founded in 2009 in Florence, a city known for its art, beauty and creativity. WeWOOD combines the Italian ability to design unique objects with the need for greater care and attention to our planet. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future.
https://www.we-wood.com/
Hey Dude was born in a house in the Italian countryside, in 2008. Their driving force is an intense desire to see lightweight, comfortable, stylish and yet affordable shoes become the standard and not the exception for how you treat your feet. Each new style is so much more than just an awesome shoe. It's the promise of a new adventure and an opportunity for exciting and unique discoveries. Your dudes right out of the box are down to be your best buds, sticking by and supporting you every step of the way on your life's journey.
https://heydudeshoes.com/
We Wood and Hey Dude were created almost together for the same people and they are a great success in the market worldwide.
Briefing
1 - For Wewood, it was asked to do an analyses in their portfolio and to bring new ideas to be developted in their future collections, taking into consideration new trends and sustainability aspects
2 - For Hey Dude it was asked to create a simple concept for women shoes segment, to be light weight and colorful.
Outcome
The outcome of the project was 3 different ideas for Wewood watches to guide them in the future collections and a concept of shoes for Hey Dude. This freelance project was done in the first semester of 2015.
