Sneakers All The Way

Foot Locker approached me to create assets for their 2017 Xmas campaign, to be used in 600+ locations across Europe. This included a set of characters, custom lettering, and social media icons, which were used in POS material, window displays and across their website and social channels.

Some of the assets were then animated and incorporated into large scale visual displays in their most prominent stores, as well as being used to promote the brand across their social channels during the Xmas period.

I also collaborated with them on a set of limited edition pin badges and t-shirts that were sent to influencers as a special thanks for their involvement with the Foot Locker brand.


Full credit to Johnny Ace for creating the awesome animations for this campaign!