Aurora is a makeup brand created for the final project at Universidade Anhembi Morumbi. The purpose was to create a cosmetic brand which had the veganism as a differential, it has always been an unexplored business in Brazil. The brand was inspired by the aurora borealis phenomenon colors, besides the veganism, the relation with the nature was a prominent part of this concept.
A menina e a Raposa was the promotional makeup kit created to introduce the whole context, there are all the necessary products to do a complete makeup job. It tells a story about a girl and a fox, by it’s own package design and a flipbook, which is placed in one of the cases.
Credits: Luiz Henrique Lula, Gabriela Casellato, Jéssica Mendes and Camila de Souza
