Melbourne IT has rebranded as Arq Group. The new identity is aimed at reflecting the shift from a business that sold domains and hosting, to one that provides services and solutions.
We worked closely with Hulsbosch to develop a set of 3D renders and looping animations that were based on the four brand pillars.
Concept and Branding: Hulsbosch
Design, 3D and Motion: Never Sit Still
Additional 3D and Motion: Luxx
Initial concept designs